The Partner
2K, a prominent video game developer and publisher, is celebrated for its diverse portfolio of AAA titles and sports franchises. Their acclaimed creations, including the globally recognized NBA® 2K, BioShock®, Borderlands®, Mafia, and PGA TOUR® 2K, have positioned them at the forefront of the gaming industry.
The Problem
Creating digital characters that accurately represent real-life athletes, emphasizing the need to capture their visual likeness and each player's unique expressions and personalities. This challenge was crucial in delivering an authentic and immersive gaming experience, particularly in portraying the diverse emotional range of athletes in NBA2K21.
The Solution
ExoTools, with its renowned expertise in character development for films, embraced the challenge of venturing into the gaming sector with NBA2K21. They adapted their sophisticated technology to craft digital characters that represent real-life athletes. This adaptation showcased the versatility and power of their software, enabling them to capture the nuanced expressions and personalities of the athletes with precision.
The Impact
The collaboration between 2K and ExoTools remarkably impacted NBA 2K21's success. The game sold an impressive 8 million units across various platforms, contributing to a 28% growth in the series. Additionally, NBA 2K21 received several nominations for awards in the Sports Game category, a testament to the game's enhanced realism and player engagement.
What We Loved
Tim Naylor, co-founder of ExoTools, reflects on the journey with immense pride. "Contributing to an iconic franchise like NBA2K was not only an honor but also a significant validation of our capabilities," he states. This collaboration underscores ExoTools' commitment to innovation in character realism, demonstrating their versatility and expertise in cinematic settings and dynamic gaming environments.
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